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Executive Summary

The Green Health and Beauty Company, Ltd. (GHB) was established on March18, 2020 by two founders of the startup, Soontorn Piromsartkoon, DBA, as Founder and President, and Kiattawee Choowongkoomon, PhD , as Co-Founder and Vice-President. However, the two founders realized that they need to put onboard an expert scientist who can implement the product idea of developing a cosmetic product. Thus, they invited Supaporn Seetaha, PhD. as the Director of GHB Laboratory. Thus, the two founders and the GHB Director of the GHB laboratory composed a competent and strong management team to bring the company to its goal of commercialization of cosmetic products which are described as products which are applied to the body, especially the face, to improve its appearance.

The startup company was able to use the laboratory of Kasersart University in Bangkok, Thailand, to perform the experimental trials to achieve a proof of concept of cosmetic products that are safe, healthy, and environment-friendly. This was achieved soon and then the team proceeded to get a better output of a face cream (See the news releases in www.Greenhealth.com, the GHB website). Currently, the company is about the produce the prototypes of the cosmetic products but needs venture capital funding to proceed to this phase. Hence, the team prepares this business plan which provides information needed by the potential investor to make a decision to invest in the company. The two founders each has a 45% shareholding while 10% of the share goes to the GHB staff. However, they are willing to give an investor an equity stake proportionate to the amount of investment that the investor will provide.

The business plan shows that over the next two years, the company will experience its breakthrough with the production of prototypes, then following the research planning, full commercialization will happen on the 5th year or earlier. The investor likewise is given the information on risks inherent in a pioneering company which aims to produce the environmentally-friendly and sustainable cosmetics products At the same time, an exit strategy after three years is offered to the potential investor.

About GHB

Green Health and Beauty Company, Ltd. (GHB) was established during the coronavirus-19 pandemic throughout in the globe on March 18, 2020 by Soontorn Piromsartkoon, DBA and, Kiattawee Choowongkoomon, PhD to commercialize cosmetic products applied to the body, especially the face, to improve its appearance. The company has its own website www.Greenhealth.com. Soontorn Piromsartkoon, DBA, is the Founder and President while Kiattawee Choowongkoomon, PhD is the Co-Founder and Vice-President for Research and Development. Later, the two founders invited Supaporn Seetaha, Ph.D. and appointed her as the Director of GHB Laboratory.

Mission and vision and philosophy of the Company

Our trademark for our brand is Green Health and Beauty and our tagline is “Green health and beauty for everyone.” We believe that our cosmetic products applied to the body, especially the face, will improve the appearance of skin and glowing health.

Our Mission

We want to be the inventor of cosmetic products that are applied to the body specially the face, to improve its appearance of skin and health for the people in the world.

We want to contribute to environmental protection by manufacturing green cosmetics products that are safe for human use, are environment-friendly and are sustainable.

Our Vision

We want to be a leader of green cosmetic products in the world though our green health and beauty products, a product applied to the body, especially the face, to improve its appearance of skin and health.

Our Business Philosophy

We believe in saving the world through environmental protection and sustainable green health and beauty products.

Startup Company Background

Green Health and Beauty Company, Ltd. (GHB) was established during the coronavirus-19 pandemic throughout in the globe on March 18, 2020 by Soontorn Piromsartkoon, DBA and, Kiattawee Choowongkoomon, PhD to commercialize cosmetic products applied to the body, especially the face, to improve its appearance. The startup company is located in Bangkok, Thailand, specifically, in the laboratory of Kasertsart University. The two founders have been inspired by the potential of bamboo mushroom extract for the development of cosmetics products that will enhance the appearance of the skin, especially, the face, using environment-friendly raw materials and practice of green management.

Meet Our Team

DBA - Founder and President

Soontorn Piromsartkoon, B.Eng, M.EEM, MBA, DBA, has an Engineering Management Background and currently holds the position of the President of Mentor Management and Consultant Company located in Thailand. This company is well known for a consulting of engineering and management in Thailand and is into promoting it to the global market as well. He is a specialist in the field of Civil Engineering and Environment Engineering and Management from Asian Institute of Technology (AIT). Dr. Soontorn has started to do research and writing a book and has worked together with Dr. Khanser during the IDE 2018 Accelerator Program of Thailand and MIT-Boston for the bioluminescent perpetual lighting start up. In addition, Dr. Soontorn works also as Chief Executive Officer and Chief Marketing Officer for Toechok Company Limited, Thailand of www.Toechok.com that provides a tourism network in the form of a web platform.

PhD. Co-Founder and Vice – President

Kiattawee Choowongkomon, Ph.D., is currently an Associate Professor of the Department of Chemistry, Faculty of Science, of Kasetsart University, Bangkok, Thailand. He earned his Ph.D. in Cell Physiology from Case Western Reserve University, Ohio, USA in 2005, and his M.S. in Biochemistry from Lehigh University, PA, USA, in 1999. His research interests are on Protein Purification, Protein Structure, Protein NMR, Protein Crystallography, Cloning and Expression Protei, Protein Simulation, and Biosensor. He has an impressive number of journal publications, totaling 61, published in various scientific journals from 2002 to 2018. His joining the PLB team as co-Founder and Vice-President for Research and Development will enable the startup company to achieve its goal of commercialization of a perpetual bioluminescent lighting system with the GlowGlobe product brand. His scientific expertise will be put to good use in research and development to ensure quality control of PLB products.

PhD. Co-Founder Director of PLB Laboratory

Supaporn Seetaha, Ph.D. is the Director of PLB Laboratory, and is Assistant Scientist of the VP for Research and Development. Her area of expertise is on Molecular Biology, Protein Engineering, Proteomic and Protein Structure. She is currently a Postdoctoral Researcher of the Department of Biochemistry, Kasetsart University, Thailand. She has a Ph.D. in Bioscience, and an M.Sc. in Biochemistry. She has impressive scientific credentials and her scientific research articles have been published in reputable journals. She had conducted research projects both in Thailand and in Japan through the years. Her expertise, educational background, and scientific training in Cloning, Transformation, DNA sequencing will be very valuable in the PLB laboratory for the production of bioluminescent lighting system. She brings with her knowledge of molecular biology, and biochemistry as she joins the scientific team of Perpetual Light Biotechnologies, Co., Ltd., in Bangkok, Thailand. As Director of the laboratory, she takes charge of the day - to - day operations and assist the Vice-President for Research and Development in the goal of coming up with a prototype and eventual commercialization of the bioluminescent lighting products. The PLB management is happy to welcome her to the family.

Chanchima Subin

Chief Marketing Officer (CMO)

Pathomphong Kongket

Digital Margeting